TAB

Know The Score/Form

We created an experience that educated people on how to wager and ensure their first time betting experience was with the TAB.

THE BRIEF

Wagering for beginners can be confusing. Our task was to create a simple experience that educated people on how to wager and ensure their first time betting experience was with the TAB.

THE EXPERIENCE

Leveraging the insight that people believe that past events influence future probabilities, we developed the campaign ‘Know the Score/ Form’ which featured two elements. Firstly, a roaming Q&A for brief but entertaining interactions with small groups and secondly, are ‘game show’ which challenged participants to match the right bet to the right result. In all instances, punters were rewarded with free bets and data capture insured we could continue the conversation.

THE IMPACT

10,000+ first time betting experiences

39,000 direct engagements

90,030 indirect engagements