OPTUS  – Secrets of Saltimbanco

An online/offline sponsorship activation that made Optus an integral part of the Saltimbanco Tour by Cirque Du Soleil.

THE STRATEGY

Everyone who has been at a Cirque Du Soleil audience performance is amazed and intrigued by the performers and the mystery surrounding them. We set out to enable Optus to satiate this curiosity and become an integral part of the Cirque experience.

THE EXPERIENCE

Before and after each show on the Cirque Tour, the Optus Key Master gave punters a view behind the scenes of the show via Optus social channels, video content and during an on / offline treasure hunt. Equipped with “the keys to the Secrets of Saltimbanco”, our Key Master – guided Cirque Du Soleil patrons through the backstory of the show, becoming an extension of the Cirque Du Soleil experience. 

THE IMPACT

45%  over target for digital reach
32%  over target for experiential reach
54%  over target for in-depth
show engagements
65%  increase in Optus Facebook community – over 52,000 ‘likes’

“Secrets of Saltimbanco is now our global benchmark campaign for digital and live sponsorship activations.”

– Joel Wolinsky , Manager of Global Alliances, Cirque Du Soleil