Pepsi Next – Taste Challenge

We took the classic Pepsi Taste Challenge beyond the streets – to social networks, online videos, even TV and outdoor and created the Pepsi Next Taste Challenge.

THE STRATEGY

In Summer 2013/14 we took the Pepsi Next Taste Challenge to the road and invited Australia to choose their preferred cola. Our goal was to reach a much broader audience by amplifying the powerful product experience of the Taste Challenge via social, online video and ATL.

THE EXPERIENCE

PLAY not only activated over 100 events across the country, but also delivered across all other creative, including TVCs, Outdoor, Digital and Social Media.

THE IMPACT

774,000  impressions (not including media)
253,218  cans of Pepsi Next
38,281  Taste Challenges
52.4%  preferred Pepsi Next
39.7%  of Coke drinkers preferred Pepsi Next
62%  conversion from activation to social posting