NIVEA – 100 Years of Skincare

In celebration of 100 years of skincare, PLAY were tasked with a large scale multiple channel activation that proved Nivea as the skincare specialist you can trust.

THE STRATEGY

As skincare specialists, NIVEA knows that everyone’s skin is different. PLAY developed the “60 second skin analysis” – a mini skincare consultation that could be delivered to consumers in aisle, in shopping centre and at sponsorship activations.

THE EXPERIENCE

Facilitated by NIVEA trained staff, the “60 second skin analysis” provided consumers with skin insights, relevant product samples and allowed us to capture consumer details to enable ongoing, relevant communication.

THE IMPACT

Brand adoration over the campaign period increased by 6% (Millward Brown)
1.3 million samples distributed (73% over target)
180,960 skin analysis (158% over target)

“This was the biggest experiential
campaign ever carried out in 
NIVEA’s history!”

– Marit Hannemann, NIVEA