GROUPM

mLab 2015

Now in it’s third year, mLab is an experience for C-Level Executives harnessing the future of technology and innovation.

THE STRATEGY

An exclusive all access experience harnessing the future of technology and innovation to facilitate conversation, strengthen relationships and showcase the emerging media landscape. mLab is now in it’s third year.

THE EXPERIENCE

Hosted at the University of Technology Sydney, where PLAY utilised the $1 billion development and 3D video Data-Arena to captivate marketers and bring them back to the core of their industry; research and development.

Structured as a unique ‘bite-size’ format; C-Level execs were given the chance to interact with exclusive partners including Fairfax, Twitter, UTS Data Arena and Robotics Lab, as well as start-up businesses FanFuel, TRIBE and Social Status.

THE IMPACT

100% would like to attend mLab 2016

81% of attendees rated their overall experience as great or excellent

100% would recommend mLab to a colleague

80% felt they would be able to apply their learnings from mLab
within 6 months