GroupM – mLab

An exclusive, hands on showcase of the emerging tools and technologies that are revolutionising our media landscape. Technology and media partners included Twitter, NewsCorp Australia, Pandora, Shazam, Val Morgan and Southern Cross Austereo and a village of start-ups. The technology showcased at mLab 2014 was a result of over $5 billion worth of investment from approximately 600 engineers across 46 offices from 20 countries around the world.

“I hope they will invite me back for next year because this is just mind-blowing”

– Dean Chadwick , VP Consumer Marketing | American Express