A larger-than-life car bowling extravaganza to demonstrate MINI’s driving dynamics and cheeky attitude during the Sydney Motorshow.
Deliver 500+ test drives to potential MINI drivers via a Motorshow experience like no other. Our objective was to surprise and delight the audience with the capabilities of the MINI.
Consumers were given the opportunity to hop in a MINI with a professional driver and be part of the world’s first car bowling experience!
Pre-promotion included ambient media, online, teaser trailer plus the creation of Sydney’s largest billboard.
5,000 brand impressions
850 driving experiences
2 cars sold immediately
The project budget was recouped by the media coverage alone.
“Wow, I didn’t realise you could do that with a MINI.”
– Eric, patron