MINI – MINI Strike

A larger-than-life car bowling extravaganza to demonstrate MINI’s driving dynamics and cheeky attitude during the Sydney Motorshow.

THE STRATEGY

Deliver 500+ test drives to potential MINI drivers via a Motorshow experience like no other. Our objective was to surprise and delight the audience with the capabilities of the MINI.

THE EXPERIENCE

Consumers were given the opportunity to hop in a MINI with a professional driver and be part of the world’s first car bowling experience!

Pre-promotion included ambient media, online, teaser trailer plus the creation of Sydney’s largest billboard.

THE IMPACT

5,000  brand impressions
850  driving experiences
2  cars sold immediately
The project budget was recouped by the media coverage alone.

“Wow, I didn’t realise you could do that with a MINI.”

– Eric, patron