Launching the Lenovo Yoga range in Australia with Ashton Kutcher.
How do we launch the Lenovo Yoga range, using Ashton Kutcher’s 7 hours in Sydney to full effect?
A TED-style talk for Ashton and two of Australia’s most entrepreneurial minds to share their views on the future of social media and technology.
Then, we punk’d Sydney with a hidden camera stunt in JB Hi-Fi!
20,000 watching the live stream
6,631 social posts
Over 148,000 global views
59,980,000 impressions Punk’d
500,000+ views on Lenovo YouTube