LENOVO

#TechMyWay

Launching the Lenovo Yoga range in Australia with Ashton Kutcher.

THE BRIEF

How do we launch the Lenovo Yoga range, using Ashton Kutcher’s 7 hours in Sydney to full effect?

THE EXPERIENCE

A TED-style talk for Ashton and two of Australia’s most entrepreneurial minds to share their views on the future of social media and technology.

Then, we punk’d Sydney with a hidden camera stunt in JB Hi-Fi!

THE IMPACT

380 guests

20,000 watching the live stream

6,631 social posts

Over 148,000 global views

59,980,000 impressions Punk’d

500,000+ views on Lenovo YouTube