An experience to match

Client
Uncategorized
Project
Essential Launch Tour
soh1 Essential Launch Tour
soh2 Essential Launch Tour

The
Challenge

Working with one of Australia’s most iconic brands, PLAY was tasked with developing an experience strategy to encompass all experience touch points and included the launch of the Essential Tour.

soh3 Essential Launch Tour

The
Strategy

Our overall strategy centered around instilling the grandeur of the SOH across all experience touch points. Step 1 involved an extensive research phase and gaining stakeholder approval before the strategy could be brought to life.

soh4 Essential Launch Tour

The
Experience

PLAY developed and implemented a unifying experience strategy, ensuring every consumer experience with SOH lived up to the huge audience expectations, which culminated in the Essential Tour launch.

soh5 Essential Launch Tour

The
Results

Experience strategy implementation
3 year brand measurement programme was initiated
The Essential Tour became the most commercially successful tour at the SOH