The safety exchange

Client
Queensland Rail
Project
Ausrail Conference
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The
Challenge

With AusRail approaching, Queensland Rail asked PLAY to develop a presence for them at the conference and leverage it to reposition QR as a world leader in transport, as well as reaffirming their commitment to safety.

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The
Strategy

The first step of our engagement plan was to attract stakeholders to the space. Once there, the content and staff would initiate deeper engagement that would ultimately culminate in our ‘safety share’ innovation exchange.

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The
Experience

At the conference, key stakeholders were drawn to the stand by both roaming staff and its visual presence. In the space, they were given the opportunity to engage in the content areas, safety initiatives and Innovation Exchange.
*Stand design in collaboration with Peter Card Design.

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The
Results

2111 Brand impressions
264 Delegate engagements
211 Safety share contributions
74 Leads were generated